STELLA is Stella McCartney’s refillable vegan skincare line, crafted from natural active ingredients like wild organic birch sap and composed of just three essential items.

The film was built around the same philosophy — using only what you need.

Our visuals tell the story of the custom packaging and its innovative refill system.

Inspired by nature, we explored minimalist compositions and natural lighting—from crisp daylight to golden-hour warmth.
Each image highlights the tactile beauty of the design, capturing the handmade essence of the brand.

Credits: Kiril Trashliev, Found Studio