With Pentagram and 4creative, we created the motion system and broadcast package for Channel 4’s new masterbrand—a bold identity uniting all channels and content.

Across TV, promos, and on-demand, the system expresses Channel 4’s ‘Altogether Different’ universe. The logo shifts through 60+ gradients, enhancing variation across touchpoints.

In promos, it reveals a 3D structure symbolising the brand’s evolving ecosystem. The on-demand space pushes colour, gradient, and motion further to showcase content diversity.

For seasonal moments like Pride, we designed customisable themed rooms. The masterbrand framework connects OSP, OOH, digital, and social, unifying movement and scale across every format.

Credits: Found Studio, Kiril Trashliev